About Asahien

"Tea" has a history of about 1,300 years in Japan, and has long been a favorite drink of the Japanese people.
While the tradition of "chanoyu" established hundreds of years ago is still passed down today, it has been integrated into the daily life of this country for a much longer time.
Asahien is a long-established specialty store specializing in Kawane tea, which has been in business for 70 years. The Kawane area has been producing Japanese tea since the Edo period. We proudly offer the highest quality teas in this area, which has been passed down from generation to generation for over 400 years.

We provide healthy daily life with high
quality Japanese tea produced in the
Kawane environment.

About Kawane, Shizuoka

About 900 years ago, along with Zen Buddhism, tea was introduced to Japan for
its longevity benefits. Kawane in Shizuoka is surrounded by mountains over 1,000
meters high with fresh water flowing through the area. It is said the region is
blessed with a great environment for producing thin, soft tea leaves that contain
more flavor with less astringency and bitterness. Thanks to the region’s geographic
advantage in which pests are less active due to its high elevation and cooler
climate, there are many organic and pesticide-free tea farms in the area. The
farmers have been fertilizing the soil with traditional cultivation methods that have
been passed down from generation to generation.
Kawane tea was already recognized as a brand in the Edo period and was used as
the region’s annual tribute (usually rice) during the reign of Shogun Tokugawa

Brand Concept
True Origin, Kawane


江戸時代から名産地として名を馳せた川根地域。大自然の厳しい環境で育った茶葉は香り高く、品のある口どけをもたらす。そんな場所で、70年以上にわたり、朝日園は本物を追求してきた。茶農家と関係を築き、最高の味を引き出すブレンドを追い求めてきた。自然本来の味を消してしまう、着色料や香料はどうも好きになれない。日本でも恵まれた大自然が生み出した茶葉、その最高の風味が生み出す感動を、ひたすら真摯に真面目に届けるために心血を注ぐ。 真の本物を求めて。

True Kawane Tea For Your Day

We carry a variety of Japanese teas, including organic teas, matcha, hojicha, and green tea. From our long history, we also specialize in blending teas according to our customers' preference

The Ministry of Agriculture and Forestry
Kawane Tea Fair, Special Prize, by Shizuoka Prefecture Governor 22time

Company Information

Company Name Asahien Co.,Ltd
Address 372-1, Ieyama, Kawane, Shimada, Shizuoka
Tel 0547-53-4058
Email info@tea-asahien.com